Product Design Lead — London, UK
I make complex digital products clearer, more useful and easier to trust.
I lead product design across complex digital services, combining experience strategy, interaction design, visual craft, design systems and hands-on delivery.
Selected work
A placeholder selection of four project types this portfolio is built to hold — each one a stand-in for real, evidenced work.
Protected case study Private banking mobile experience
Placeholder teaser — a confidential private banking mobile experience, shown here as a protected case study behind access control.
Healthcare design system
Placeholder — a shared design system for clinical and patient-facing digital services.
Digital product accessibility programme
Placeholder — a cross-product programme embedding accessibility practice into delivery.
Protected case study AI product experience readiness service
Placeholder teaser — an internal readiness service for AI product experience design, shown here as a protected case study.
Capabilities
Placeholder range of what the practice covers, from strategy through to delivery.
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Experience strategy
Placeholder — framing ambiguous problems into a clear direction for product teams.
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Interaction design
Placeholder — detailed, testable flows for complex, regulated or high-stakes products.
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Visual and systems craft
Placeholder — design systems and visual language that scale across teams.
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Design leadership
Placeholder — building and mentoring design teams, and setting a practice’s standards.
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Accessibility and inclusion
Placeholder — embedding WCAG-aligned practice into delivery, not bolting it on after.
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Hands-on delivery
Placeholder — staying close enough to the work to prototype, test and ship it.
Design leadership
Placeholder statement — leading design is about building the conditions for good decisions: clear evidence, shared language and teams who trust each other enough to disagree well.
Experience
Placeholder sector and experience evidence — replace with real history, not claims of outcome.
- Financial services
Placeholder — regulated, high-trust product environments.
- Healthcare
Placeholder — clinical and patient-facing digital services.
- Public sector
Placeholder — accessibility-led, standards-driven delivery.
- Emerging AI products
Placeholder — experience design for AI-driven interfaces.
About
Placeholder — a short preview of background and approach, continued in full on the About page.
More about Shoko Kume →Contact
Placeholder — open to senior product design leadership roles and select consulting work.
Get in touch